[{"role":"user","content":"请按ROI列出排名前 5 位的营销活动","functions":[]},{"role":"assistant","content":"按ROI排名前5的营销活动如下：\n\n| 营销活动名称 | ROI(%) |\n|--------------|---------|\n| Campaign 23 | 299.37 |\n| Campaign 25 | 293.45 |\n| Campaign 1 | 273.91 |\n| Campaign 21 | 219.44 |\n| Campaign 20 | 214.97 |\n\n业务洞察：\n1. 前5名营销活动的ROI均高于200%，表明这些活动投资回报表现非常出色。\n2. Campaign 23以接近300%的ROI领先，是投资回报最高的活动，值得重点关注和复盘其成功因素。","functions":[]},{"role":"user","content":"请按开始日期显示每日活动绩效趋势（ROI）","functions":[]},{"role":"assistant","content":"每日营销活动ROI趋势分析已完成，图表直观展示了从2025年4月1日至4月30日每天的平均ROI（投资回报率）变化情况。整体来看，ROI在4月份波动较大，部分日期如4月1日、4月23日和4月25日表现突出，ROI均超过了290%，显示出极高的回报。\n\n业务洞察：\n1. 部分日期ROI异常高，说明当天的营销活动特别成功，值得深入复盘这些活动的具体做法。\n2. ROI波动明显，建议关注低ROI日期（如4月4日和4月27日）对应的活动，优化营销策略，提升整体稳定性。","functions":[{"name":"generate_chart","arguments":"{\"chart\":{\"type\":\"line\",\"zoomType\":\"x\"},\"legend\":{\"align\":\"center\",\"enabled\":true,\"layout\":\"horizontal\",\"verticalAlign\":\"bottom\"},\"series\":[{\"color\":\"#7cb5ec\",\"data\":[273.91,96.2,201.35,20.15,118.72,105.34,66.1,169.54,155.75,213.88,95.44,88.36,67.12,81.25,176.27,133.07,38.17,91.1,89.13,214.97,219.44,61.46,299.37,94.7,293.45,135.09,29.25,116.62,197.62,210.6],\"name\":\"平均ROI\",\"type\":\"line\",\"yAxis\":0}],\"subtitle\":\"按开始日期展示平均ROI变化趋势\",\"title\":\"每日营销活动ROI趋势\",\"tooltip\":{\"shared\":true,\"valueSuffix\":\" %\"},\"xAxis\":[{\"categories\":[\"2025-04-01\",\"2025-04-02\",\"2025-04-03\",\"2025-04-04\",\"2025-04-05\",\"2025-04-06\",\"2025-04-07\",\"2025-04-08\",\"2025-04-09\",\"2025-04-10\",\"2025-04-11\",\"2025-04-12\",\"2025-04-13\",\"2025-04-14\",\"2025-04-15\",\"2025-04-16\",\"2025-04-17\",\"2025-04-18\",\"2025-04-19\",\"2025-04-20\",\"2025-04-21\",\"2025-04-22\",\"2025-04-23\",\"2025-04-24\",\"2025-04-25\",\"2025-04-26\",\"2025-04-27\",\"2025-04-28\",\"2025-04-29\",\"2025-04-30\"],\"title\":{\"text\":\"开始日期\"},\"type\":\"category\"}],\"yAxis\":[{\"opposite\":false,\"title\":{\"text\":\"平均ROI(%)\"}}]}"}]},{"role":"user","content":"请计算每个营销活动的平均每次转换成本","functions":[]},{"role":"assistant","content":"以下是每个营销活动的平均每次转换成本（单位：美元）：\n\n| 营销活动名称 | 平均每次转换成本 |\n|--------------|------------------|\n| Campaign 29 | 1.071 |\n| Campaign 23 | 1.110 |\n| Campaign 8 | 1.282 |\n| Campaign 16 | 1.486 |\n| Campaign 13 | 1.529 |\n| Campaign 22 | 1.555 |\n| Campaign 25 | 1.565 |\n| Campaign 30 | 2.373 |\n| Campaign 24 | 2.409 |\n| Campaign 2 | 2.518 |\n| Campaign 10 | 2.587 |\n| Campaign 26 | 3.442 |\n| Campaign 28 | 3.587 |\n| Campaign 21 | 4.298 |\n| Campaign 6 | 4.468 |\n| Campaign 1 | 4.650 |\n| Campaign 27 | 4.651 |\n| Campaign 15 | 4.709 |\n| Campaign 20 | 5.011 |\n| Campaign 19 | 5.057 |\n| Campaign 3 | 5.645 |\n| Campaign 9 | 5.690 |\n| Campaign 17 | 5.799 |\n| Campaign 4 | 5.962 |\n| Campaign 14 | 7.360 |\n| Campaign 7 | 10.727 |\n| Campaign 18 | 28.097 |\n| Campaign 12 | 61.544 |\n| Campaign 11 | 68.096 |\n| Campaign 5 | 96.818 |\n\n业务洞察：\n1. 平均每次转换成本低于2美元的营销活动表现最佳，说明这些活动在成本控制与转化效率上都很出色，其中Campaign 29和Campaign 23表现尤为突出。\n2. 部分活动如Campaign 5和Campaign 11的平均转换成本过高，可能存在资源浪费或效率低下的问题，建议重点审查这些活动的执行策略，以优化成本效益。","functions":[]}]